LongHaulPromotions' media consultants strategize with ad agencies and the marketing executives of consumer packaged goods (CPG) & retailer brands to help them launch an integrated branding campaign, in which truck advertising is a critical component. Throughout the entire process, Long Haul Promotions will be a full service vendor.
Proposal Phase:
We recommend the optimal inventory to fullfill the goals of the ad campaign
We analyze the recommended inventory for impressions
We calculate CPM based on size & cost/truck/month of the composite fleet
We present the proposal & amend as needed until it works for the brand
Contract Phase:
We sign NDA's as needed between brand co, ad agency & fleet co(s).
We draft a contract for the given campaign based on monthly rate/truck
We draft contracts with the trucking companies involved in the campaign
Once contracts are negotiated, a kick-off date is selected
Contracts are signed
Fulfillment Phase:
Contract stipulates monthly fulfillment reports
Contract stipulates that trucking firms are open to visits, audits and viewing
We believe in transparency & will facilitate visits and live views
We audit trucking companies for contract compliance
If you are a fleet owner and wish to earn extra revenue with truckside advertising, contact us and we can add to our inventory pool. Click Here for more information
Fleet Graphics and Lettering: Need to get your truck or fleet wrapped with high quality graphics. Let LongHaulPromotions find you the best value graphics and installation service.