June 11, 2010: Walmart's private fleet to mover supplier's cargo. This means that more consumer packaged goods (CPG) brands will lose the opportunity to advertise on their own trucks.
The news is that ever more CPG's will be carried by trucks with the Walmart Brand which further dilutes branders' ability to promote in relation to the ever expanding control of the giant at the top. http://www.pbs.org/wgbh/pages/frontline
The response is to place CPG ads on 3rd party truck fleets.
The news is that ever more CPG's will be carried by trucks with the Walmart Brand which further dilutes branders' ability to promote in relation to the ever expanding control of the giant at the top. 